J.B. Hunt Enlists Google to Match Carriers With Shippers

The transport company seeks to strengthen its freight brokerage business, a market facing competition from digital-only upstarts.

Transport Services Inc., competing against digital upstarts in its freight matching segment is, Google’s AI to better pair shippers with carriers.

The Trucking and Logistics company will work with Google to develop machine-learning models to make better matches between shippers and carriers using its J.B. Hunt 360 platform ,aiming to help shippers see supply and demand needs days into the future fuel and other transportation costs.

The Lowell,Ark.,company launched its 360 platform in 2017,as purely digital players have been entering the freight-matching market,among them Uber Technologies Inc.

Source WSJ