“Transforming Logistics: Precision and Purpose” – BIFA takes centre stage

LONDON : The British International Freight Association (BIFA) is taking a prominent role in a news-style programme, Transforming Logistics: Precision and Purpose, produced by ITN Business and launched at the trade association’s Business Leaders Forum.

The programme, hosted by presenter and broadcaster Louise Minchin from the ITN London Studio, features key industry and news-style reports along with sponsored editorial profiles, spotlighting key players and innovative organisations within the logistics and supply chain sector that are tackling the industry’s most pressing challenges.

As a leading voice in the UK’s freight and logistics industry, BIFA is excited to participate in this programme, which explores how the sector is evolving amidst a rapidly changing landscape. From digital transformation and sustainable practices to attracting fresh talent, Transforming Logistics: Precision and Purpose, sheds light on the strategies organisations are implementing to remain resilient, competitive, and forward-thinking.

Commenting on BIFA’s participation, its Director General Steve Parker said: “In a world that demands agility and precision, the freight forwarding and logistics sector has faced unprecedented challenges — from supply chain disruptions to increasing sustainability expectations.

“By featuring thought leaders and showcasing real-world solutions, the programme aims to inspire and inform industry professionals, while also highlighting career opportunities for the next generation.  Those aims are central to what BIFA does promote and represent its members and the sector at large.”

Transforming Logistics: Precision and Purpose can be accessed on the ITN Business Hub, where viewers can watch the full programme, including the segment featuring BIFA. This in-depth look into logistics innovations serves as a valuable resource for those in the industry and beyond, offering insights into the latest trends and the future of logistics.