Logistics automation startup Elixia raises USD 1 mn

NEW DELHI : Logistics automation startup Elixia has raised USD 1 million (about Rs 8.4 crore) in a funding round led by JITO Incubation and Innovation Foundation (JIIF).

Other investors include Motilal Oswal (Motilal Oswal Financial Services), Vimal Shah (Bidco Oil), Sparsh Jain (JG Group), Vinod Dugar (RDB Group) and Vimal Khinvasara (WMA Group), Ashok Shah (vtransgroup) and Amit Chandwar (K M Trans Logistics).

The company aims to use the new funding to expand in the Middle East, offering advanced logistics solutions for local businesses. This investment will also enhance their product offerings by integrating Generative AI and Machine Learning to boost multimodal visibility and operational efficiency, the company said in a statement.

The new funding will be directed towards expanding Elixia’s presence in the Middle East, where it aims to deliver advanced logistics solutions tailored to the specific needs of regional businesses. The company focuses on providing comprehensive software solutions to streamline supply chain operations, including transport management systems and logistics control towers.

Elixia plans to enhance its product offerings by integrating Generative AI and Machine Learning, which will improve multimodal visibility and operational efficiency. This integration is intended to provide real-time business-critical insights, enabling logistics operations to be executed with greater efficiency and transparency.

Notably, Elixia has already served major clients such as Flipkart, Hershey’s, Pidilite, and UPL. JIIF, which facilitates access to the startup ecosystem for its members, has invested over Rs 150 crore in more than 80 early-stage companies and has incubated 50 Jain founder startups.

As AI is projected to contribute significantly to the global economy—up to $15.7 trillion by 2030—Elixia’s focus on AI and ML positions it well to capitalize on these trends in the logistics sector.