Festive Profit Formula: Top Global Christmas Sales Hacks from Shiprocket X
NEW DELHI : As the Christmas season approaches, businesses are in for a rollercoaster. It is undoubtedly one of the most crucial times of year for retailers to gain more customers, maximise sales, and establish long-lasting customer relationships. Businesses worldwide offer special deals, unique product hampers, and promotions during Christmas to increase sales and revenue.
For customers, the Christmas season is a time of joy and happiness. They buy gifts for their friends and family as a gesture of love and affection during this season. In fact, the Global Data survey of more than 55,000 consumers found that shoppers spend 6.5% more during the Christmas season.
However, an increase in demand can lead to unorganized business processes, hampering sales. The six top-selling categories at this time of the year are:
- Clothing and Accessories (73%)
- Food and Beverage (70%)
- Health and Wellness (70%)
- Toys and Hobbies (64%)
- Electronics and Accessories (47%)
- Home and Kitchen (36%)
Hence, here are some of the best-selling Christmas items that can spike your sales volumes and profits:
- Christmas Apparel and Accessories
Clothing and accessories could be your key to unlocking high sales this Christmas. Market research by experts shows that festive garments are the most bought fashion item globally in the last two years, with about 37% of consumers purchasing these items.
Shoppers look for trending apparel and accessories to gift their loved ones in the festive season. If you want to clock higher sales in the Christmas season, consider selling cosy Christmas-themed sweatshirts, t-shirts, hoodies, pyjamas, slippers, socks, and more. They are usually a big hit during that time of the year. Customers love to boast their festive spirit by wearing or gifting such fun and quirky designs embedded in clothing or accessories.
- Christmas tote bags
A practical and eco-friendly option could be Christmas-themed tote bags, which make for excellent and trendy gifts in holiday shopping. Many consumers are hyper-conscious about preserving the environment these days. So, brands nowadays pay more attention to sustainably procuring their materials or producing products that are gentle to the environment. A report by Deloitte says that 50% of Christmas shoppers now prefer brands that have sustainable practices.
- Christmas Decoration
Christmas decorations are in constant demand during the holiday season. Experts expect the Christmas decorations market to grow from US $6.8 billion in 2021 to over US $9 billion by 2026.
The more creative you get with your festoons, the better chances of increased sales since people like to embellish their homes with new styles and themes every year and barely re-use previously used decorations. That’s why you must introduce new ornaments to capture your customers’ everchanging interest. You can make them even more lucrative by adding personalisation elements, like customers’ names, dates, or other text to ornament designs.
- Christmas phone cases
Another customer favourite these days is decorative smartphone cases. They love to change their phone covers to match the festive theme. It’s also a great gift, and the popularity of these phone covers makes it a profitable item to add to your holiday product lineup.
ShiprocketX: Drive Your Sales Up This Festive Season
The happiest time of the year is probably Christmas; people ship and buy presents for their loved ones worldwide. With ShiprocketX, merchants can handle all of their supply chain and logistics requirements and the holiday market’s unpredictable and changing demands. The platform has implemented a complex and all-encompassing end-to-end solution model for retail and eCommerce firms, made possible by AI and ML-based technology to optimise their operations.