Festive quick commerce demand expected to surge by 120-140% YOY: ColdStar

MUMBAI: ColdStar Logistics, India’s leading temperature-controlled supply chain solutions provider, expects a 120-140% surge in online orders this festive season over the corresponding period last year. This demand is driven by a buoyed consumer sentiment due to income tax cuts, GST rationalisation, and repo rate reductions.

With festive celebrations underway, categories like packaged foods, frozen snacks, dairy, and beverages are expected to see significant demand on quick commerce platforms with their backbone —cold chains, feeding this demand efficiently and quickly.

“Thanks to a three-pronged boost from income tax cuts, GST rationalisation, and repo rate reductions, we’re seeing a stronger festive sales momentum this year and expecting a 120%-140% surge in online orders on quick commerce platforms. This has directly impacted the supply chain discipline followed by cold chains, the backbone of quick commerce! ColdStar’s unmatchable expertise in the area has given brands the confidence to meet festive spikes and easily cater to consumers becoming increasingly particular about how fast and in what condition their food and perishables orders reach their doorstep,” said Sameer Varma, Executive Director, ColdStar Logistics.

Last year, brands that invested in targeted, digital-first campaigns saw the strongest returns. This season, ColdStar believes that success will also hinge on reliable cold chain support. With its state-of-the-art tech stack, temperature-controlled storage, real-time visibility, and robust supply chain network spanning 7,000+ pin codes, ColdStar is empowering brands to meet festive spikes with confidence and precision.

The company’s infrastructure ensures that brands can maintain quality, reduce wastage, and leverage reliable data for decision-making during this crucial sales period.