PARIS : The French ports in Paris, Rouen and Le Havre, which comprise the HAROPA Ports group, have created a new port complex, the “Seine Axis Major River & Sea Port”. At the same time, the HAROPA – Ports of Paris Seine Normandy, boosted by the creation of an economic interest grouping in 2012, has now taken a further step forward in becoming HAROPA Port.
All three port authorities have now merged to become the largest single port in France and fifth among Northern European ports. HAROPA Port said the new hub will have important geographical advantages such as a maritime coastline open to the whole world and a Seine corridor that serves via natural routes an area with a population of 25 million.
According to a statement, France’s central government has provided this new port complex with a financial underpinning of €1.45 billion (US$1.77 billion) for the years 2021-2027 to allow the funding of numerous ambitious projects for development and redevelopment of port facilities. Additionally, new-generation projects focused on local regions and protective in all cases of the environment and shared resource use.
“HAROPA Port will give us a higher profile in Europe’s competitive environment and provide a preferential location for new industrial operations generating new jobs. This high level of ambition is founded on winning back market share by offering a benchmark port and logistics system to serve customers and partners in France and overseas,” commented Stéphane Raison, HAROPA Port CEO.
In the meantime, the development of the brand reflects and illustrates the new entity’s ambitions and strategy, which is to offer a “unique model for a port that is resilient, agile, and sustainable in addressing the issues of the new world.”
Since 1 June the brand has therefore displayed its new common identity with a logo embodying the concepts of dynamism, fluidity and complementarity, an expression given even greater force with two novel colours of striking effect in the port universe.
Source : Container News