Jayen Mehta appointed Managing Director of Amul for five-year term

ANAND : Mr. Jayen Mehta has been appointed Managing Director of Gujarat Cooperative Milk Marketing Federation Ltd. (Amul) for a five-year term, ending in 2029-30. The decision was made at GCMMF’s board meeting in late November.

GCMMF, India’s largest Fast-Moving Consumer Goods (FMCG) enterprise, manages an annual brand sales turnover of ₹80,000 crore.

It is a cooperative federation of 3.6 million milk producers in Gujarat, operating through 18,600 village dairy cooperative societies under 18 district milk unions. The organisation handles over 30 million litres of milk daily.

Mr Mehta has been with GCMMF for 34 years, progressing through various roles and gaining extensive experience. He is also a member of the Standing Committee of Marketing for the International Dairy Federation (IDF).

In 2024, Mehta was recognised as part of Campaign Asia’s Asia Pacific Power List, which honours influential marketers in the region. Under his leadership, Amul has achieved global recognition as the strongest food and dairy brand worldwide.