Jeena & Company embarks on AI-Led Transformation with Salesforce
MUMBAI : Salesforce, the world’s #1 AI CRM*, today announced a strategic collaboration with Jeena & Company, one of India’s largest family owned logistics and freight forwarding firms, to accelerate its digital transformation journey forward. This collaboration will help Jeena & Company unlock deeper customer intelligence, data driven decision making and consistency across teams.
As part of the first phase, Jeena & Company is deploying the Salesforce Sales Cloud to enhance sales visibility, and enable faster, more integrated engagement across its logistics network. The platform will empower sales teams with real-time visibility across every stage of the deal cycle, helping drive quicker closures and improve conversion rates. With a single source of truth for customer data through Salesforce Customer 360, Jeena & Company will deepen customer engagement, personalize outreach, and unlock recurring revenue opportunities.
With a legacy of over 125 years and presence across critical freight and logistics verticals, Jeena & Company is now future-proofing its operations by tapping into the full potential of Salesforce’s trusted, scalable, and AI-ready platform. This marks a strategic shift from legacy systems to intelligent workflows that deliver connected, data-rich, and consistent experiences for customers and partners alike.
Ayesha Katgara, Head – Transformation Office, Jeena & Company, said, “Our goal has always been to deliver efficient, customer-first logistics solutions. We believe this collaboration with Salesforce is more than just a technology upgrade — it’s a strategic step in embedding agility, transparency, and intelligence into every interaction. We’re laying the foundation for long‑term innovation across our operations and client engagements.”
Mankiran Chowhan, Managing Director & SVP – India, Sales & Distribution, Salesforce commented, “We are delighted to collaborate with Jeena & Company in their 125th year. This partnership reflects their trust on our platform and the power of AI-led transformation. The logistics sector faces increasing demand and a constantly changing supply chain, making real-time visibility more crucial than ever. For established firms like Jeena & Company, the opportunity lies in combining deep industry experience with future ready technologies and this collaboration is a crucial step towards modernising operations at the company, streamlining data, expediting decisions, and fostering a connected experience for their customers.”
About Salesforce:
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About Jeena & Company:
Founded in 1900, Jeena & Company is a leading global logistics and supply chain solutions provider with operations across 60 countries, six continents, and 27 offices in India.
A trusted legacy brand with a customer-first approach, Jeena specializes in pharma, life sciences, automotive, defense, and project logistics, offering air and sea freight, last-mile delivery, warehousing, customs clearance, and documentation services.
As one of India’s largest national customs brokers, Jeena has pioneered industry-first innovations, including paperless documentation. With recent expansion into Sydney, Australia, the company is strengthening its global footprint in the UK, Europe, the US, Africa, Germany, China, and New Zealand.
For more, visit at www.jeena.com