Nagaland State Export Summit focuses on ODOP

KOHIMA : Nagaland State Export Summit 2024 organised by Department of Industries & Commerce focused on One District One Product (ODOP), boosting the economy of each district, with focus on product enhancement support, E-commerce on-boarding, boosting domestic trade, Export promotion, B2B facilitation.

According to DIPR report, the event was held at Bamboo Hall, Naga Heritage Village, Kisama, Kohima on December 7. Delivering keynote address, P. Tokugha Sema, director of Industries & Commerce, emphasized the summit’s significance for entrepreneurs, particularly during the Hornbill Festival.

He said while Nagaland currently exports goods like coffee and fruits, greater efforts were needed to expand the global market presence.

The director acknowledged the potential of Nagaland’s entrepreneurs but stressed the need to overcome procedural obstacles. He hoped that the summit, would provide guidance on navigating these challenges and connecting with international customers.

Shanavas C, secretary of Industries & Commerce, in his speech, characterized Nagaland’s export sector as nascent and largely focused on local markets. He noted that few entrepreneurs currently export to national or international markets.

He stressed the paramount importance of maintaining high product quality and acknowledged the passion driving entrepreneurial ventures, underscoring the need for consistent effort and a focus on branding and packaging to establish a distinct “Brand Nagaland.” He urged entrepreneurs to prioritize market understanding, cater to customer needs and wants, and implement effective product promotion strategies.

The technical session focused on, state export plan, export procedures and documentation, postharvest management and marketing of spices, experience sharing, Dal Ghar Niryat Kendra, support schemes and assistance to entrepreneurs, credit linkage for farmers, producers and entrepreneurs.