Rohit Sharma invests in Prozo, backs the infrastructure powering India’s new-age brands
GURUGRAM : Indian cricket icon Rohit Sharma has invested in Prozo, a full-stack supply chain platform enabling more than 150 high-growth and enterprise brands to scale with speed, reliability and control. Rohit, exclusively represented by RISE Worldwide, makes the investment, highlighting the increasing recognition that technology-led logistics infrastructure is essential to powering the next phase of India’s consumer economy.
As per Deloitte India Report, India’s digital commerce market is projected to exceed $350 billion by 2030, driven by a surge in direct-to-consumer brands, omnichannel retail, and the rapid digitisation of logistics. As customer expectations rise and competition intensifies, businesses are turning to agile, integrated supply chains to manage complexity, deliver consistently and maintain a competitive edge. From inventory planning to last-mile fulfilment, supply chains have become a key business differentiator.
Speaking about the investment, Rohit Sharma said, “In sport and in business, consistent performance is never accidental. It comes from having a system that delivers day in and day out. That is what Prozo is building for Indian brands. Their approach combines scale, technology and operational excellence in a way that directly supports long-term growth. I see Prozo as a key player in shaping the future of commerce in India, and I am excited to join in that journey.”
Dr Ashvini Jakhar, Founder and CEO of Prozo, said, “We are very happy to have Rohit Sharma on board as an investor. Rohit’s career reflects everything we believe great supply chains should represent, discipline, endurance and the ability to show up under pressure. His support reinforces our commitment to building infrastructure that is dependable and future-ready. At Prozo, we are focused on helping brands scale seamlessly, and this partnership further strengthens that mission.”
Founded in 2016 by Dr Ashvini Jakhar, a former Naval doctor and McKinsey consultant, Prozo integrates warehousing, freight and fulfilment through a single, technology-enabled platform. Prozo has raised a total of $20 million to date, with participation from investors such as Sixth Sense Ventures and Jafco Asia across multiple funding rounds. The company currently operates 42 warehouses across 2.2 million square feet, delivers to more than 24,000 pin codes, and is operating at a revenue run-rate of ₹250 crore.
Prozo’s clients include a wide range of digital-first and enterprise brands such as The Minimalist, Neemans, Beardo, Bewakoof, Traya, Snitch, Powerlook and Aramya, along with organisations like PhonePe, McGraw-Hill and Tata Consumer Brands. Its proprietary control tower and flexible, pay-per-use model allow businesses to scale across B2B, B2C and D2C channels with speed and visibility.
As India’s commerce ecosystem evolves, Prozo is committed to being the infrastructure that powers this transformation, helping brands grow with clarity, confidence and control. The company plans to expand its warehousing footprint 4-5x in the coming 5 years and further invest in its proprietary control tower technology to enhance real-time visibility, predictive analytics and automation.
About Prozo- Prozo is a full-stack supply chain company that helps omni-channel brands achieve fast and reliable fulfillment. Backed by a pan-India warehousing and logistics network and its proprietary Control Tower tech stack, Prozo offers enterprise-grade capabilities on a flexible, pay-per-use model.
