Shiprocket Accelerates MSME Export Awareness through ShiprocketX Yatra in Bangalore

BENGALURU: Strengthening export awareness and readiness among Indian sellers remains a key focus for Shiprocket through its on-ground initiative, ShiprocketX Yatra. Designed to educate MSMEs, D2C brands, and emerging exporters on cross-border commerce, the programme focuses on export compliance, logistics optimisation, market access, and operational readiness for global trade.

Bangalore represents a high-potential market for export enablement, driven by Karnataka’s strong base of technology-led startups, D2C brands, and manufacturing MSMEs. Government data indicates that Karnataka is home to over 90 lakh MSMEs, with Bangalore serving as a key innovation and commerce hub, making it an important contributor to India’s evolving export ecosystem particularly in sectors such as electronics, apparel, and consumer goods.

Through ShiprocketX Yatra, the company is engaging directly with businesses in the region to bridge awareness gaps around international commerce. The initiative enables sellers to better understand regulatory frameworks, shipping infrastructure, digital commerce tools, and strategies required to expand beyond domestic demand, ultimately simplifying export entry barriers and supporting sustainable global growth.

Akshay Ghulati, CEO – International Shipping, Shiprocket, said, “Bangalore is home to a new generation of digital-first brands and entrepreneurs who are inherently global in their outlook. Through ShiprocketX Yatra, we aim to equip these businesses with the right knowledge, tools, and infrastructure support to seamlessly enter international markets. Our focus is on simplifying the complexities of cross-border trade so that sellers from the region can scale globally with confidence and agility.”

These awareness efforts are complemented by broader ecosystem collaborations aimed at improving export infrastructure accessibility. As part of this agenda, Shiprocket continues to work alongside India Post to strengthen operational support for exporters, enabling improved service accessibility and streamlined export processes for MSMEs exploring international markets.

Together, initiatives like ShiprocketX Yatra and ongoing infrastructure collaborations reflect Shiprocket’s continued commitment to empowering Indian MSMEs to participate more confidently in global commerce while simplifying their journey from domestic seller to global brand.