Stephen Schueler joins BetterSea as Strategic Advisor and Shareholder
LISBON : BetterSea, the leading platform for FuelEU Maritime pooling and emissions compliance, is proud to announce that Stephen Schueler, former Chief Commercial Officer at A.P. Moller – Maersk, has joined the company as a strategic advisor and shareholder.
Stephen currently serves as Chairman of Green Transition and a member of the Investment Committee at European Maritime Finance A/S, focusing on sustainable shipping investment strategies. His leadership in maritime finance and environmental innovation is built upon an outstanding executive career, including his role as a Maersk Chief Commercial Officer, where he oversaw global commercial operations and managed 380 offices across 160 countries, with revenues exceeding $60B, and earlier, as Corporate Vice President of Global Retail Sales & Marketing at Microsoft and Senior Vice President, Head of Global Retail Operations at Procter & Gamble, where he led international supply chain and the commercial teams.
“With FuelEU Maritime entering into force in 2025, BetterSea has quickly established itself as the premier compliance and pooling platform, enabling shipowners, operators, and fuel providers to collaborate, trade surplus compliance, and make informed decisions. With 5,000+ vessels onboarded, BetterSea is at the forefront of one of the most important transitions in maritime history, and I’m excited to support its further growth.”
Stephen Schueler, Chairman of Green Transition and a member of the Investment Committee at European Maritime Finance A/S
BetterSea’s platform’s marketplace model turns regulatory complexity into commercial opportunity, helping the industry decarbonize faster and more cost-effectively. Stephen’s appointment comes at a pivotal moment for BetterSea, which is rapidly scaling its software platform for FuelEU Maritime compliance to address industry’s green transition and the upcoming regulatory challenge, IMO Global Fuel Standard.
“Stephen’s global leadership in maritime, digital transformation, and sustainable finance makes him the perfect partner for our next chapter. As we scale our platform and partnerships, his commercial acumen and cross-sector leadership will be instrumental in shaping BetterSea’s strategy, forging new partnerships and expanding our global impact. We are honored to welcome Stephen to the BetterSea team.”
Maximilian Schroer, Co-CEO of BetterSea
“BetterSea is the leader building sustainability platforms enabling the shipping industry transition to zero carbon efforts, especially FuelEU. The team, technology and vision from the founders are making a significant, needed difference in the shipping industry”
Stephen Schueler, Chairman of Green Transition and a member of the Investment Committee at European Maritime Finance A/S
