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Strengthening the bonds of national growth

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NEW DELHI : The times, they used to be so much simpler. Companies used to offer a product and service by deploying a linear value chain and tapping into the customer base with varying degrees of effort. In recent years though, that playbook has been upended quite dramatically. Be it geopolitical events coming to a boil, tech advancements upsetting the apple cart, sociocultural norms taking on a different shape and form, much has changed “business as usual”. But perhaps most of all, the supply chains we knew so well have seen decades of disruption crammed into a matter of days, weeks, and months as entirely new digital ecosystems and market networks spawned across the landscape.

If performance and innovation are metrics by which supply chains are measured, many companies have strived to boost the number with advanced use cases of data analytics, predictive modelling, blockchain technologies, machine learning, and generative AI. Co-operation, competition, and co-ordination have all been collectively reimagined through these efforts, and policymakers too realize how they can offer an impetus to this bulwark industry.

Arriving at an understanding of the building blocks of growth can be a tricky process, but the 3rd edition of Team Marksmen’s annual Supply Chain and Logistics Conclave 2024 sought to demystify this by presenting a cohesive framework that brought together all the disparate pieces. This unique industry platform provided logistics and supply chain leaders from across industries the opportunity to convene and put forth a blueprint for navigating  the tectonic challenges of our age and building a sustainable competitive advantage.

Honorable Chief Guest and keynote speaker Dr. Surendra Ahirwar, Joint Secretary at DPIIT, Ministry of Commerce & Industry, Government of India graced the forum. It was insightful to hear from Shri. SP Singh, Joint Secretary from Ministry of Road, Transport and Highways, Government of India, Shri Vivek Kumar Singh, Deputy Secretary from Ministry of Food Processing Industries (MoFPI), Government of India, Shri Unmesh Sharad Wagh, Chairman, Jawaharlal Nehru Port Authority (JNPA), and Shri Pradeep Singhal, Chairman, All India Transporters Welfare Association (AITWA) was really enlightening. A few industry speakers who also spoke at this forum were Anjani Jajodia, Vice President, Open Network For Digital Commerce (ONDC), Nitin Manchanda, Head of Supply Chain, Amazon Fresh, Varun Gupta, Director Supply Chain, Nestlé South Asia Region.

Offering his thoughts, Sharad Gupta, Co-founder, Team Marksmen Network said, “In today’s rapidly evolving business landscape, a robust and innovative supply chain is no longer a competitive advantage—it’s a necessity for survival. We must look beyond traditional models and embrace technologies like AI, blockchain, and IoT to create a network that’s not just efficient, but predictive and adaptive.

The Supply Chain and Logistics Conclave 2024 showed how supply chains are more than just about moving goods; it’s about moving information, fostering collaboration, and driving sustainability. It’s a strategic asset that will allow us to pivot quickly in the face of disruptions, capitalize on emerging opportunities, and meet the ever-changing demands of our customers. By investing in a flexible, data-driven supply chain now, we’re not just preparing for the future—we’re playing our part in shaping it.”

With businesses navigating their way through a series of global disruptions, all while ensuring they capitalize on emerging technologies, walking this tightrope will not be straightforward. But with the insights on offer from industry leaders and seasoned experts at the Supply Chain and Logistics Conclave 2024, one can hope that many can chart a path to a high growth trajectory.

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