The Souled Store joins forces with Emiza to capture India’s growing Fashion E-Commerce Market
MUMBAI : Emiza, a leading Made-in-India third-party logistics (3PL) provider, has solidified its reputation as a key enabler in India’s booming fashion e-commerce sector with The Souled Store, one of the country’s top omnichannel lifestyle brands. Recognised for its operational excellence, Emiza has been instrumental in transforming The Souled Store’s logistics operations, culminating in the handover of the brand’s primary warehouse operations in Mumbai to Emiza.
The Souled Store, committed to ensuring the quality of its products, required a dedicated quality and refurbishment centre. Emiza addressed this need by providing the essential infrastructure for quality control, seamlessly integrating it with their fulfilment services. Emiza’s Mumbai warehouse now functions as a central hub, efficiently managing orders from The Souled Store’s website, marketplaces, and offline stores across India. This strategic collaboration goes beyond standard logistics, offering comprehensive services including inventory management and order processing. As a result, The Souled Store has reduced its order processing time from 24 hours to just 12 hours, leading to faster deliveries and significantly enhanced customer satisfaction—a crucial edge in the competitive Direct-to-Consumer (D2C) market.
Ajay Rao, Founder of Emiza, stated, “We are honoured to be the third-party logistics (3PL) partner of choice for a dynamic and rapidly growing brand like The Souled Store. Their trust in our services underscores the value we bring, not just in warehousing and fulfillment, but in enhancing overall customer satisfaction. As India’s fashion e-commerce market is projected to reach $112 billion by 2030, our role is to provide the infrastructure and fulfilment expertise necessary for brands to thrive in this competitive landscape. Our collaboration with The Souled Store is more than just a business partnership; it’s a shared vision of growth and excellence in customer service. We are proud to be at the forefront, enabling brands to meet and exceed the expectations of today’s discerning consumers, while The Souled Store focuses on its core strengths with the confidence that their logistics operations are in expert hands.”
“As The Souled Store grew, we needed a 3PL partner who could support our rapid expansion while improving our operational efficiency. Emiza stepped in, providing exceptional warehousing and fulfilment services aligned with our commitment to delivering quality products. Their focus on optimising our fulfilment process has allowed us to cut order processing time by half, ensuring that our customers receive their orders faster. This collaboration has played a key role in helping us meet the increasing demand for our products while upholding the high standards that define The Souled Store,” says [Aditya Sharma], [Co-founder] at The Souled Store.
This partnership marks a significant milestone in The Souled Store’s journey, enabling the brand to streamline operations and refocus on growth by partnering with Emiza as a trusted 3PL provider. With a network of 27 fulfilment centres across 14 cities, Emiza is uniquely positioned to support The Souled Store in expanding beyond metro cities, tapping into the growing consumer base in ‘Bharat.’ By leveraging Emiza’s expertise, The Souled Store has improved its operational efficiency, enhanced customer experiences, and maintained the high standards that have defined its success. As India’s fashion e-commerce market continues to grow, this collaboration sets a new benchmark for operational excellence and customer satisfaction, driving both brands toward a prosperous future.