Jeena & Company marks 125-year milestone with HISTORYTV18 collaboration

MUMBAI: Jeena & Company, a leading player in freight forwarding and supply chain solutions, is thrilled to announce its collaboration with HISTORYTV18 marking its 125-year journey. This documentary feature, titled “Living History: Jeena, A glimpse of India,” explores the brand’s storied journey from its inception in 1900 to its current status as a global logistics powerhouse.

The documentary provides a rare lens into how Jeena has mirrored India’s own evolution, navigating a century of geopolitical shifts, economic milestones, and the digital revolution. The title “Living History” serves as a tribute to the literal meaning of the brand name, ‘Jeena’ (to live), symbolizing a legacy that is vibrant, resilient, and perpetually evolving.

The collaboration brings together a rich mix of content crafted for both television and digital audiences. A 22-minute short film will premiere on HISTORY TV18 on 24th January 2026 at 6:30 pm, with a repeat telecast scheduled for 31st January at 6:00 pm. Alongside this, a 6-minute digital edit of the film will go live on Facebook, YouTube, and Instagram on 24th January, extending the story to social media platforms.

A story for the ‘ever-changing India’. As India stands in 2026 as a global hub for manufacturing and trade, this documentary highlights the three pillars, Agility, Adaptability, and Future-Readiness that have allowed Jeena to thrive for over a century. It is not merely a corporate history, but a narrative of how a homegrown Indian brand became synonymous with trust in the global trade ecosystem.

“We are excited to share our journey with the world for the first time on such a prestigious platform,” said, Ms. Ayesha Katgara, Head Transformation Office at Jeena & Company. “This film is a tribute to our Founders, Partners, our employees, logistics industry and India at large.”