JLA Communication adds video production expertise through new partnership with Prospect Communications

LONDON: JLA Communication, a leading public relations and communications agency for the global maritime, offshore energy, and logistics industries, has added video production services to its portfolio through a new partnership with Prospect Communications, a specialist PR agency serving the breakbulk and heavy lift sectors.

The partners will offer businesses in the maritime, offshore and logistics sectors the opportunity to capture authentic industry insight and translate it into editorial-led video content that optimises brand positioning and reinforces credibility.

Under the agreement, Prospect will deliver high-quality video content in executive interviews, event-based films, podcast-style discussions, short-form social media assets and other storytelling formats which engage senior decision makers and strengthen strategic messaging.

“Having worked on several projects with Luke in recent years, I am delighted to establish a formal collaboration with Prospect Communications, and add his creative expertise to our portfolio,” commented Debbi Bonner, Managing Director, JLA Communication. “Luke’s editorial instincts and considerable experience in specialist B2B communications are reflected in Prospect’s video content, which demonstrates a clear understanding of audience, context, and industry nuance — qualities our clients value highly.”

“In today’s PR and marketing communications landscape, video content is crucial to creating an immersive experience, driving engagement, improving search performance, and humanising brands,” said Prospect Communications’ Director, Luke King, who is also founder and host of Project Cargo Professionals — the first global podcast dedicated exclusively to project cargo. “We are excited to partner with JLA Communication to deliver creative solutions to their global clients.”