BARCELONA: Alongside its international expansion, the footwear and fashion accessory manufacturer Gioseppo has diversified its sales channels and modernised its logistics processes with the new version of Mecalux’s Easy WMS warehouse management system. To implement true omnichannel logistics, Gioseppo needed to synchronise picking tasks across its warehouses accurately and efficiently. “Our goal is to guarantee that every customer enjoys the same shopping experience, no matter which channel they choose,” says José Miguel Navarro, Vice President and Co-Founder.
Gioseppo operates two facilities equipped with Mecalux solutions: one clad-rack warehouse with a capacity of 5,844 pallets and another dedicated to picking, with shelving for 480,000 boxes. Overall, the company manages 1.6 million units of shoes in Elche (Spain). With the new version of Easy WMS, the company has centralised order processing, regardless of the sales channel. It now provides its customers with fast, consistent service.
Gioseppo implemented the new version of Easy WMS without disrupting warehouse operations. The project aimed to meet growing omnichannel demands and effectively support the company’s expansion. The software runs on an updated infrastructure that prevents technological obsolescence. This setup provides maximum security and availability so the footwear company can serve customers across any sales channel.
Gioseppo’s story is one of evolution. From a small family-run shoe business in Spain, it has grown into a leading brand in the sector, now present in over 80 countries. While multi-brand shoe stores remain the primary sales avenue, the distribution network now includes company-owned stores across Spain, spaces in major retail chains and franchises. Since 2023, the company has accelerated its growth through digital transformation and the launch of its online store. Products are available through the official brand website, digital outlets and marketplaces.
About Gioseppo
Gioseppo is an innovative footwear company created with the ambition of offering designs for everyone. Its collections combine style, comfort and quality in every model for women, men and children. With integrated logistics and a comprehensive commercial strategy, the company makes its products available across multiple sales channels, adapting to evolving consumer habits.
About Mecalux
Mecalux is a warehouse technology and intralogistics software enterprise. With 60 years of experience, the company develops automated storage solutions, warehouse management software and metal racking systems for all sectors. The Mecalux Group has an extensive worldwide distribution network, 12 manufacturing plants, seven R&D centres for technological development and a workforce of more than 5,500 employees.
