Amazon launches Startup Accelerator with Startup India to raise e-commerce exports

To fulfil its commitment of enabling $10 billion in e-commerce exports from India by 2025, Amazon has partnered with Startup India, Sequoia Capital India and Fireside Ventures to launch an accelerator programme to help early-stage start-ups take their brands to global audiences. The Amazon Global Selling Propel (AGSP) programme has been designed to support early-stage start-ups in the consumer products space to launch in international markets and create global brands from India through Amazon’s Global Selling programme. These start-ups will then get an opportunity to showcase their business proposition to partner VC firms and get a chance to win a total equity-free grant of $50,000 from Amazon. Amazon will also host open virtual mentorship sessions focused on peer learning by inviting veteran entrepreneurs and members from its mentorship board for start-ups to network and learn from their existing ecosystem, as per a report.