Emiza to power Raymond’s Next-Gen E-Commerce fulfilment for seamless customer experience
MUMBAI : Emiza, India’s leading third-party logistics (3PL) provider, has entered a strategic partnership with Raymond, one of India’s most iconic fashion and lifestyle brands. As part of this collaboration, Emiza will manage end-to-end fulfilment for Raymond’s entire online portfolio, encompassing brands like Park Avenue, ColorPlus, Parx, and Ethnix.
Through Emiza’s nationwide network of 24+ fulfilment centres across 12+ cities, the company will handle over 1.45 million annual shipments for Raymond’s direct-to-consumer (D2C) website and marketplace e-commerce operations. The scope includes warehousing, packaging, and intelligent order fulfilment. For Raymond’s D2C website orders, Emiza will enable smart routing from the nearest Raymond store to optimise last-mile delivery timelines. The partnership also aims to optimise inventory management, reduce average delivery timelines by 20%, and boost order accuracy to over 99.7%. Additionally, Emiza will provide customised packaging aligned with Raymond’s premium brand identity for online orders and will manage marketplace claims to minimise losses across third-party platforms.
Ajay Rao, Founder & CEO, Emiza, expressed, “We are thrilled to partner with Raymond, a legacy brand that has consistently set benchmarks in the fashion and lifestyle industry. At Emiza, we are committed to delivering precision, speed, and scalability through our tech-driven fulfilment network. This partnership reinforces our mission to empower iconic Indian brands with a robust digital supply chain infrastructure tailored for the new-age consumer.”
Ravi Hudda, Chief Digital and Information Officer, Raymond, said, “As consumer preferences shift towards seamless online experiences, it’s imperative for us to strengthen our backend operations. Partnering with Emiza enables us to deliver premium customer experiences with greater efficiency, agility, and reliability. This collaboration is an enabler in Raymond’s digital-first journey, helping us scale sustainably across channels while reaffirming our brand promise of trust, quality and excellence.”
Backed by 15% lower returns and 20% faster deliveries, Emiza intends to keep Raymond’s supply chain running smoothly through peak-season surges of up to 75%.
About Emiza:
Emiza, founded in 2015 by Ajay Rao, is a Mumbai-based, technology-driven logistics and fulfilment company. Emiza empowers over 150 direct-to-consumer (D2C) and business-to-business (B2B) brands across sectors, including beauty, fashion, electronics, and food. Operating 27 fulfilment centres across 14 cities in India, Emiza offers end-to-end services including warehousing, inventory management, order picking and packing, labelling, shipping, returns, and last-mile delivery. Its integrated technology platform connects multiple sales channels, optimises fulfilment locations, and improves delivery efficiency for fast-growing consumer brands.
In the fiscal year ending March 2024, Emiza reported revenues of ₹102 crore, reflecting a strong growth trajectory driven by rising D2C adoption and e-commerce penetration. Focused on speed, flexibility, and accuracy, Emiza plays a critical role in helping brands scale rapidly and deliver superior customer experiences.
About Raymond Lifestyle Limited:
Raymond Lifestyle Limited is India’s largest integrated manufacturer of worsted suiting and high-value shirting fabrics, offering comprehensive products across fabric, apparel and garmenting. With a legacy spanning over a century, the name Raymond is synonymous with quality, innovation, and market leadership. The company’s diverse portfolio includes some of the most iconic brands in the industry, such as ‘Park Avenue’, ‘ColorPlus’, ‘Parx’, ‘Raymond Made to Measure’, ‘Raymond Ready to Wear’, ‘Sleepz by Raymond’ and ‘Ethnix by Raymond’, amongst others. With one of the largest retail networks in India, Raymond has over 1,650 exclusive stores across 600 cities and towns. In the B2B segment, Raymond has carved a niche for itself through its garmenting offerings to international labels for menswear. Having enjoyed the patronage of over a billion consumers, Raymond, as a brand, has been consistently delivering world-class quality products to its consumers since 100 years.